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FIVE MOST IMPORTANT METRICS YOU SHOULD TRACK ON FACEBOOK

Facebook metrics can present a puzzling challenge for most digital marketers who have become accustomed to measuring success in terms of impressions, click throughs, and conversions. But when translated onto Facebook, how do these metrics stack up?

Common Issues:

• Are your tab views declining?
  
• Are your submit numbers lagging behind your engagements?
  
• Are fans ignoring your links to open-web content?
  
• Are your fans failing to interact with your News Feed Posts?